What is the best call to action for your company website? Is it
webchat, callbacks or webforms? Or maybe subscribing to your service
for the trial. I think the real question is what is the action, that
visitors can take to make them love your product. So not only they
will become long-term, paying customers but also tell everybody
about your company and your brand.
In this post, I will talk about how to make customers love your
product, and also how we can get some feedback from them so we can
tweak our offering to get the most attention.
Probably you are already marketing your business to create some
attention for your product. Since cold calling will be banned soon in
the United States and email marketing is getting less and less
effective, bringing customers to your website is something probably
you are already focusing on more.
The challenge here is that customers may not easily see the value that
you are offering on your website or often they actually don’t know
what they want.
In this case, talking to someone over the phone can be the best
option. Even better than becoming a subscriber. Because they can
subscribe now then cancel next month and they are gone for good. You
will never know why they decided to walk away.
By talking to someone over the phone, they can actually express their
needs and feelings better. Also, you will have the audio recording of
your leads. You can learn a lot from these conversations.
I think we all agree that if the leads can call your company anytime
they want and talk to someone about your product, they can be sold
Obviously, the next question is; who’s gonna answer all these calls?
All the big companies are trying to avoid talking to the customers
over the phone. How can you do it without a massive investment and
That is the problem that we have been trying to
solve for years. And I think we’ve got something.
The issue is that we don’t know how many calls we will get and how
long each call will take. When you hire a team for customer service,
you are basically trying to handle the varying demand with the fixed
If the demand is high, you get lots of calls, you won’t have enough
people to answer them.
You can have a bigger team, then when the demand gets low, your team
will be sitting and doing nothing. In fact, a typical call center is
only busy up to 60%. They are often overstaffed to handle these
variations. It’s a very inefficient system. That’s why all the call
center phone numbers are hidden. They don’t want you to call.
So the solution is to handle the customer calls with freelance
They can get trained for your business and help your customers over
the phone. If you don’t have any calls, they can take calls from other
businesses that they are trained. And you will only pay for the number
of minutes they spent to handle your customers. If you don’t receive
any calls, you pay nothing.
You can work with the freelancers local to your customers or
overseas ones or both for full 24 by 7 coverage.
The whole infrastructure you will need for this; call center,
reporting, back-office integration, audio recording, e-learning,
screen sharing… anything you can think of is part of the
platform. You don’t need any subscription or investment.
So now over to you What do you think about
NoTime? Would you
like to build your customer service using this platform? Or you just
want to use it for outside the normal office hours or when you get
very busy. Let me know in the comments below. You can also visit
notime.io to learn